Pixalate’s July 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue in the Apple App Store and Google Play Store: ‘The Weather Channel’ Top Grossing Apple App Store App in North America

According to Pixalate's research, ‘Audiomack: Music Downloader’ generated an estimated $4 million in open programmatic ad revenue within the Google App Store across North America; ‘Tumblr’ ranked No. 2 with an estimated $2 million

/EIN News/ -- London, Aug. 28, 2024 (GLOBE NEWSWIRE) --  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the July 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store.

The report reveals the estimated top grossing mobile apps in open programmatic advertising revenue segmented by regions including, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) across the Apple App Store and Google Play Store.

In July 2024, Pixalate’s data science team analyzed over 31.9 billion open programmatic impressions across over 12.1 million mobile apps (including apps deemed delisted by Pixalate) from the Apple App Store and Google Play Store to compile this research.

Key Findings: July 2024 Top Grossing Mobile App Store Apps

• Asia Pacific (APAC):
  • Apple App Store: ‘Toon Blast’ was the region's top grossing app with $2M in estimated open programmatic ad revenue
  • Google Play Store: ‘SnackVideo’ recorded $2M in estimated open programmatic ad revenue
• EMEA:
  • Apple App Store: ‘Happy Color by Numbers Game’ maintained the top spot in July with $1M in estimated open programmatic ad revenue
  • Google Play store: ‘Happy Color®: Coloring Book’ had 924k in estimated open programmatic ad revenue
• Latin America (LATAM):
  • Apple App Store, ‘Happy Color by Numbers Game’ earned $451k in estimated open programmatic ad revenue
  • Google Play store: ‘Lark Player:Music Player & MP3’ maintained the top spot, grossing $1M estimated programmatic ad revenue
• North America
  • Apple App Store: ‘Weather - The Weather Channel’ took the top spot with $6M in estimated open programmatic ad revenue
  • Google Play Store: ‘Audiomack: Music Downloader’ had $4M in estimated open programmatic advertising spend

Download the Global Top Grossing Mobile Apps:

• Top Grossing Apps on Google Play Store
• Top Grossing Apps on Apple App Store

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Top Grossing Mobile Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.

Nina Talcott
                    ntalcott@pixalate.com